Downy ‘Rinse It Out’ Pop-Up

CNC Agency (Coffee 'n Clothes) teamed up with Procter & Gamble's Downy, to create the 'Rinse It Out' pop-up while teaming up with one of the greatest tennis champions of all time, VenusWilliams. The partnership shines light on the intense role of sweat in athletic performance, and how Downy Rinse & Refresh is trusted to fight odor.

CNC created a two day Downy pop-up in Flatiron (NYC) to help provide consumers an opportunity to experience the odor and residue removal benefits of Rinse & Refresh, receive product samples, personalize and take home a fresh sweat towel, and participate in a ‘Sweat & Serve’ challenge to measure how they match up to Venus Williams’ fastest tennis serve.